Sports and Live Events Top the Charts in Broadcast Primetime

The Power of LIVE

With the football season behind us, the Awards and NCAA Basketball season in full swing and Major League Baseball just around the corner, Katz TV revisited the “POWER OF LIVE” in broadcast television and how it influences viewing in Primetime.  No matter how you look at it, the live broadcast of events, such as the SUPER BOWL, the AFC and NFC CHAMPIONSHIPS, THE OSCARS, THE GRAMMY’s and NEW YEAR’S EVE LIVE programming -- excites and engages viewers in real-time, taking the lead in P2+ impressions by a substantial margin over regular specials, movies and series.

And if you're looking to get noticed, LIVE TV is sure to get your target audience remembering and talking about your brand.

 Highlights of the Katz Television Group analysis include:

  • Genre and Program breakdown of Live Events, Sports, Series and Specials & Movies among P2+ impressions and Viewers per Viewing Households
  • Program breakdown and analysis of live versus non-live content (P2+)
  • Live Content and Ad Effectiveness