Community Connections that Matter
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At Katz Media, we’ve embarked on a continuous study of the relationship between local broadcast news operations and the communities they serve.   In this report, we share the findings of our latest survey about the power of local TV personalities.  Utilizing our proprietary Our Media panel of 2000 local media consumers, Katz surveyed local TV news viewers about their relationship with the men and women who are welcomed into our living spaces every day with the latest updates on our communities, weather, traffic and sports.   

The findings are both enlightening and affirming from the years of viewing loyalty to the deep level of personal knowledge we have about the local news presenters we welcome daily into our living rooms.

Learn:

  • Which news positions engender the greatest fan relationships
  • How fans define their connection to local  personalities
  • How fans are engaging everyday from social media to station events