Audio in the Evolving Consumer Landscape

Katz Radio Group is updating the marketplace regularly with new insights on America's perceptions and behaviors toward audio, communities and brands.

Each week we will add new insights, resource links and upcoming industry webinars that will help keep us all informed and able to actively engage clients about growing their business.

1.12.23

We start off the new year with a case study showing that radio is an ideal platform for pharma brands, track consumers' time spent in traffic across the U.S. with data from INRIX, and look back at Sound Answers' greatest hits from 2022.

12.15.22

This week we show how brands can boost ad impact with findings from Katz's Holiday Ad Survey, share findings from Nielsen's Audio Today report focusing on Hispanic consumers, and dive into Audacy's 11 Moments that Matter.

12.1.22

This week we unwrap findings from Katz's new Holiday Music Survey, share the latest stats on listeners' AM/FM consumption from Edison's Share of Ear, and check out the NRF's recap of a record breaking Thanksgiving Weekend.

11.10.22

This week covers a new Katz analysis of how Senate race winners utilized radio in their campaigns, shares radio audience growth trends in Nielsen's October PPM release, and highlights findings from Katz's deep dive into Thanksgiving Weekend shopping.

10.27.22

This week has a new Katz survey exploring how Halloween can help brands fight ad wear-out and boost creative, Cumulus' auto aftermarket category analysis showing why audio is ideal fit, and Deloitte's Holiday Travel Survey.

10.13.22

This week shares findings from Katz's new survey showing how brands benefit from radio's MLB fan base, an Ipsos study on affluents' growing audio appetite, and record high Halloween spending data from the NRF.

9.29.22

This week shares Katz's new political case study on how early and diverse radio buys drive results for incumbents, Nielsen's Audio Today report focusing on Black Americans, and a look at consumers' waning trust in social platforms.

9.15.22

This week shares findings from Katz's new summer road trip survey, an analysis of the audio landscape of business owners using MRI-Simmons data, and retail sales data for August and the holiday season from Mastercard SpendingPulse.

8.18.22

This week includes Katz's new college football survey that finds the most engaged and valuable fans are the ones tuning into radio broadcasts, Experian's 2022 Holiday Shopping Guide, and July's retail sales report.

8.4.22

This week includes a Katz analysis of MRI-Simmons data exploring radio's ability to connect brands with upscale consumers, findings from Deloitte's Back-to-School Survey, and the latest travel industry forecast from the U.S. Travel Association.

7.21.22

This week covers "Share of Ear" data on radio's ability to maximize audio ad messaging across locations, a new Katz survey showcasing how AM/FM radio resonates with satellite radio listeners, and a new Audacy report that finds audio ad engagement rises with frequency.

7.9.22

This week covers a new Katz survey showing how radio delivered active and engaged consumers over the July 4th holiday weekend, and a look at how radio powers the audio landscape in Nielsen's Total Audio 2022 report.

6.23.22

This week covers new Nielsen data on the AM/FM Radio streaming landscape, Katz's analysis of MRI-Simmons data that shows why MLB listeners are valuable consumers, and a new back-to-school sales forecast from Mastercard SpendingPulse.

6.9.22

This week shares findings from two new Katz case studies covering why early radio investment pays off for political campaigns and how consumers engaged with radio over Memorial Day. Also learn about the NRF's Father's Day spending forecast.

5.19.22

This week celebrates radio's massive "Share of Ear" in the car, radio's ability to deliver local consumer connections with Techsurvey 2022 data, and the relaunch of the Katz Local Vote, your go-to guide for navigating the midterm election cycle.

5.5.22

This week covers radio's dominant place in the media landscape with data from Nielsen's Audience Insights Report, a look at what car buyers want in terms of in-car audio, and a Katz deep dive on radio and the D2C category.

4.21.22

This week covers Nielsen's latest consumer insights on how audio delivers active and engaged consumers, an ROAS Roundup including new stats from Cumulus Media | Westwood One Audio Active Group, and a Radio Advertising Bureau analysis of how radio works for real estate.

4.7.22

This week presents a new Katz case study showing how network radio drove results for a tax prep service, a Morning Consult poll that finds radio to be the most trusted news source, and a look at Veritonic's 2022 Audio Logo Index.

3.24.22

This week highlights radio audience growth in Nielsen's February 2022 PPM release, tracks smart speaker growth with stats from the new Infinite Dial , and reveals what's in store for radio in BIA's local ad forecast.

3.10.22

This week highlights radio's "Share of Ear" dominating in-car messaging opportunities, a Cumulus Media | Westwood One Audio Active Group study on how radio audiences are more receptive to ads, and evidence of a local awakening for retailers with data from WD Partners.

2.24.22

This week features a look at radio engagement among consumers with large internet and TV appetites, Katz Multicultural's deep dive into the power of the Black American consumer, and a robust January retail sales report.

2.10.22

This week features Nielsen findings on why radio is an important addition to political campaigns, a Katz report that demonstrates radio’s tremendous strength on Super Bowl Sunday, and new Coresight data showing that retailers are continuing to put their faith in foot traffic.

1.27.22

This week highlights consumer trust in radio with data from MRI-Simmons, shares Westwood One insights on how radio can supersize QSR campaigns, and examines Nielsen RADAR data on where consumers are listening to radio throughout the day.

1.13.22

We kick off the new year with a fresh Katz case study showing radio's impact on brand health metrics for a Digital Wellness Brand, the newly launched Katz Multicultural website, and a year-end look at Nielsen PPM data.

12.16.21 Update

This week we cover the current state of the work commute with new data from Nielsen Scarborough, AnalyticOwl insights on how radio drives web traffic for the insurance category, and 2022 shopper trends from Shopkick.

12.2.21 Update

This week we feature Nielsen's November PPM release showing YoY growth and peak performance for PMD, findings from Katz's new Holiday Music Survey, and Affluent audio behavior data from Ipsos.

11.18.21 Update

This week we feature a new Katz case study showing how radio drove web engagement for a Home Security Provider, AAA's car-heavy 2021 Thanksgiving Travel Forecast, and a strong start to Q4 with October's retail sales surge.

11.4.21 Update

This week we feature new highs for AM/FM listening in Nielsen’s October PPM Release, explore audio creative best practices with a new guide from CUMULUS MEDIA | Westwood One Audio Active Group, and check out some record breaking holiday spending data from the NRF.

10.21.21 Update

This week features findings from Nielsen's latest consumer survey showing how audio delivers active and engaged consumers, Katz's own Pre-Holiday Survey about consumer mindsets this holiday season, and Kantar's report on retailers' Winter Holiday ad spending.

10.7.21 Update

This week highlights audience growth for AMD & PMD in Nielsen's September PPM Release, record high Halloween spending data from the NRF, and Coresight Research's stats on the resurgence in brick-and-mortar store openings. See how radio can work for these retailers!

9.23.21 Update

This week features WARC’s new study on the true value of audio and why it merits larger ad investment from marketers, an RAB analysis of AnalyticOwl data showing how radio drives consumer action for vitamin brands, and a look at the latest Nielsen PPM data.

9.9.21 Update

This week features a Katz deep dive into MRI-Simmons data on business owners' audio usage, a Katz analysis of Apple Mobility Trends data tracking holiday weekend driving levels, and a Digiday article reinforcing the importance of marketers thinking locally during the pandemic.

8.26.21 Update

This week we feature Labor Day Weekend road trip plans from The Vacationer, new (car-heavy) school commute trends from Cars.com, and a look at radio's human connection with Jacobs' AQ3 findings on what drives on-air personalities.

8.12.21 Update

This week we feature Nielsen's July PPM release tracking a "heat wave" of listening, Mastercard SpendingPulse stats boasting economic gains in July, and AdImpact's political spending forecast for the midterm cycle (and how Katz's Local Vote can help radio get its share).

7.29.21 Update

This week we feature a fresh Katz case study on how radio boosted awareness and consideration for an auto insurance brand, a new CUMULUS MEDIA | Westwood One study on online sports betting, and a look at consumer spending insights from Nielsen.

7.15.21 Update

This week we highlight three new studies: Nielsen’s latest consumer survey showing Americans are on the go, Audacy’s new analysis evaluating the impact of audio in the media mix, and Deloitte’s latest Back-to-School Survey calling for a bigger and earlier shopping season.

6.24.21 Update

This week we highlight radio hitting its highest reach since the onset of the pandemic with data from Nielsen's May 2021 PPM release, check out new AAA & Apple data on increased driving levels, and share RAB findings on how radio works for recruitment.

6.10.21 Update

This week we highlight radio's place in the media landscape with new data from Nielsen's Total Audience Report, share findings on screen fatigue and ad receptiveness from a MAGNA study, and check out the NRF's updated 2021 forecast signifying accelerated economic recovery.

05.27.21 Update

This week we look at another month of gains in Nielsen's April 2021 PPM release, learn about Americans' travel plans from Katz's 2021 Road Trip Survey, and find out who's best in class in Veritonic's brand new 2021 Audio Logo Index.

05.13.21 Update

This week we cover Jacobs Media Techsurvey findings on radio’s connections with listeners during COVID, MRI-Simmons data that shows radio listeners are ready to resume some big postponed purchases, and Mastercard SpendingPulse stats tracking economic gains in April.

04.29.21 Update

This week we take a look at radio's gains in the Nielsen March 2021 PPM release, explore the powerful Hispanic Marketplace, and check out radio opportunities to help the restaurant industry rebound.

04.15.21 Update

This week we take a look at consumer trust in ad platforms from Nielsen's Total Audience Report, use Apple Mobility Trends data to compare current driving levels to pre-COVID and last April, and dive into AARP's findings on the Boomer travel boom.

04.01.21 Update

Two new Nielsen studies: a consumer survey tracking upward momentum in commuting and consumer activities, and the Total Audience Report reaffirming radio's dominance in the media landscape. And in honor of Opening Day, some stats from Katz's MLB Fan Study.

03.18.21 Update

This week we feature a new Katz case study on a smart home tech brand that used Spanish language radio to drive results, a look at smart speaker growth from the Infinite Dial, and tracking the rebound of air travel in March.

03.04.21 Update

This week we feature Katz's first overview of 2021 radio listening data, from Nielsen's January PPM release, along with additional consumer research from Apple that tracks robust car usage in 2021.

02.18.21 Update

This week we feature a fresh Katz case study on how radio boosted local engagement for a CPG company, a new CUMULUS MEDIA | Westwood One study on online sports betting, and a look into retail's rebound in January.

02.04.21 Update

This week we feature an RAB analysis of NumericOwl data showing how radio drives results for the auto insurance category, insights from MRI-Simmons on the most trustworthy medium, and a NCSolutions study on CPG growth and changes in purchase behaviors.

01.21.21 Update

This week we feature insights from MRI-Simmons on how radio’s biggest fans are big spenders during the pandemic, a Westwood One analysis of smart speaker listening, and a look at a major communications initiative around the COVID-19 vaccine - and how radio can help!

01.07.21 Update

Year-end analysis of Nielsen PPM data covering 4th Quarter 2020 that highlights radio's stability and gains across demos, dayparts, and markets, as well as consumer research from Apple that tracks robust consumer mobility in Q4.

12.17.20 Update

This week we feature some impressive reach stats for radio from the new Nielsen Total Audience Report, local ad forecasts and insights from BIA & Borrell, and a new Katz analysis of the Big Game, showing why radio is a touchdown for advertisers.

12.03.20 Update

Katz's analysis of Nielsen's November 2020 PPM release, tracking radio's recovery across demos, dayparts, and markets, as well as additional consumer research charting increased mobility in in November.

11.19.20 Update

New KRG case study showing how data-driven radio can improve online engagement, new Geopath data tracking average daily mileage recovery, and insights on what holiday shopping will look like for radio listeners this season.

11.05.20 Update

Katz's analysis of Nielsen's October 2020 PPM release, highlighting radio's continued gains across demos, dayparts and markets, as well as results from Nielsen's consumer study that tracks increased activity in October

10.22.20 Update

New data from Nielsen, the Department of Commerce and AAA provides mounting evidence of consumer sentiment and behavior picking up - with great implications for radio! Plus findings from Katz's new MLB Listener Study.

10.1.20 Update

New KRG case study on radio's ability to drive web lift and sales, tracking America's mobility through the pandemic with new Geopath data, and consumer insights from Shopkick on how important brick-and-mortars are for Halloween shopping.

9.17.20 Update

Radio's measurable results in driving web traffic and TV tune-in, COVID-19's impact on radio listeners' brand perceptions, and why political campaigns need to get on-air now to make a difference before the election.

9.3.20 Update

Americans hit the road for Labor Day weekend, Nielsen takes the mystery out of headphone listening, and a look at why radio is the medium of choice for messages of diversity, inclusion, and supporting social causes.

8.27.20 Update

New KRG case study on driving online engagement, Nielsen Media Impact data showing how radio boosts TV+Digital/Social buys for political campaigns, and a look at how radio is a necessity for retailers this holiday season - the earliest one ever.

8.20.20 Update

New Nielsen Total Audience Report with familiar findings of radio's dominance in the media landscape, a look at the media work-from-homers are using during work hours, and new data on rebounding retail sales.

7.30.20 Update

How radio helped a pharma brand launch during the pandemic, Ipsos' look at post-lockdown vacations, and CarGurus data on Americans' renewed interest in car shopping.

7.23.20 Update

Play Ball! A Katz analysis of who's tuning in to baseball games - and why brands should take note, a look at the upcoming state tax-free weekends, and an Ipsos study on what consumers need from Brick & Mortars to make them feel safe to shop again.

7.16.20 Update

How Radio + TV = Success across categories, insight into pandemic-inspired consumer behavior and brand loyalty shake ups, and a look ahead at the busy 2020 Winter Holiday Season.

7.9.20 Update

Nielsen insight on commuters as radio darlings and key players in economic recovery, Geopath data tracking mobility recovery in the top DMAs, and new survey findings from Deloitte on the back-to-school season.

6.25.20 Update

Radio's dominant share of audio listening, a milestone for AM/FM streaming, Americans' return to in-store shopping, and exploring advertisers' growing concern with brand safety.

6.18.20 Update

The power of audio logos (and which brands top Veritonic's Index), upward momentum for the country’s recovery in terms of foot traffic & retail sales, and Magna's forecast for the 2nd half of 2020 & beyond.

6.4.20 Update

The remarkable stability of CDM Markets, the growing popularity of radio station apps, and Americans getting back on the road. Also, a look at the radio industry's response to nationwide calls for social justice.

5.28.20 UPDATE

Americans are getting back to a Next Normal, and a cautionary case study for brands that stop using Radio.

5.21.20 UPDATE

New political ad spend projections, an analysis of in-car audio usage, and an optimistic look ahead at summer road trips.

5.15.20 UPDATE

New Nielsen data reflecting upward momentum for radio listening, why radio's heavy users are key to restarting the economy, and Nuvoodoo data on what consumers expect from reopening businesses.

5.8.20 UPDATE

IAB's latest media buyer/planner study, creative messaging analytics from NuVoodoo and Foot Traffic recovery data from Foursquare.

4.30.20 UPDATE

More reports of more listening, a return of the car in some surprising ways, and a look ahead - at ad forecasts and what consumers are eager to do post-pandemic.

4.23.20 UPDATE

Looking at listener behavior one month into the pandemic, how web analytics data can help open doors, and a reminder of Radio's dominance from Nielsen's new Total Audience Report.

4.17.20 UPDATE

Nielsen releases its first month of COVID period listening data, and Jacobs Research sheds new light on how and why listeners are engaging with Radio.

4.9.20 UPDATE

A third of listeners tell us they are listening MORE to Radio since the start of the COVID crisis, a deeper look at advertising trends and the power of simultaneous, live Radio to make us feel some joy!

4.2.20 Update

More dayparts, more platforms, more human connection. Radio is engaging audiences on all cylinders.

3.26.20 UPDATE

Changes in listening behavior, the evolving marketer landscape, and don't miss webinars. Here's how Radio is helping consumers navigate the "New Normal."