Audio in the Evolving Consumer Landscape

Katz Radio Group is updating the marketplace regularly with new insights on America's perceptions and behaviors toward audio, communities and brands.

Each week we will add new insights, resource links and upcoming industry webinars that will help keep us all informed and able to actively engage clients about growing their business.

States Reopening

From The New York Times
Tracking America's Recovery

From CNN

02.18.21 Update

This week we feature a fresh Katz case study on how radio boosted local engagement for a CPG company, a new CUMULUS MEDIA | Westwood One study on online sports betting, and a look into retail's rebound in January.

02.04.21 Update

This week we feature an RAB analysis of NumericOwl data showing how radio drives results for the auto insurance category, insights from MRI-Simmons on the most trustworthy medium, and a NCSolutions study on CPG growth and changes in purchase behaviors.

01.21.21 Update

This week we feature insights from MRI-Simmons on how radio’s biggest fans are big spenders during the pandemic, a Westwood One analysis of smart speaker listening, and a look at a major communications initiative around the COVID-19 vaccine - and how radio can help!

01.07.21 Update

Year-end analysis of Nielsen PPM data covering 4th Quarter 2020 that highlights radio's stability and gains across demos, dayparts, and markets, as well as consumer research from Apple that tracks robust consumer mobility in Q4.

12.17.20 Update

This week we feature some impressive reach stats for radio from the new Nielsen Total Audience Report, local ad forecasts and insights from BIA & Borrell, and a new Katz analysis of the Big Game, showing why radio is a touchdown for advertisers.

12.03.20 Update

Katz's analysis of Nielsen's November 2020 PPM release, tracking radio's recovery across demos, dayparts, and markets, as well as additional consumer research charting increased mobility in in November.

11.19.20 Update

New KRG case study showing how data-driven radio can improve online engagement, new Geopath data tracking average daily mileage recovery, and insights on what holiday shopping will look like for radio listeners this season.

11.05.20 Update

Katz's analysis of Nielsen's October 2020 PPM release, highlighting radio's continued gains across demos, dayparts and markets, as well as results from Nielsen's consumer study that tracks increased activity in October

10.22.20 Update

New data from Nielsen, the Department of Commerce and AAA provides mounting evidence of consumer sentiment and behavior picking up - with great implications for radio! Plus findings from Katz's new MLB Listener Study.

10.1.20 Update

New KRG case study on radio's ability to drive web lift and sales, tracking America's mobility through the pandemic with new Geopath data, and consumer insights from Shopkick on how important brick-and-mortars are for Halloween shopping.

9.17.20 Update

Radio's measurable results in driving web traffic and TV tune-in, COVID-19's impact on radio listeners' brand perceptions, and why political campaigns need to get on-air now to make a difference before the election.

9.3.20 Update

Americans hit the road for Labor Day weekend, Nielsen takes the mystery out of headphone listening, and a look at why radio is the medium of choice for messages of diversity, inclusion, and supporting social causes.

8.27.20 Update

New KRG case study on driving online engagement, Nielsen Media Impact data showing how radio boosts TV+Digital/Social buys for political campaigns, and a look at how radio is a necessity for retailers this holiday season - the earliest one ever.

8.20.20 Update

New Nielsen Total Audience Report with familiar findings of radio's dominance in the media landscape, a look at the media work-from-homers are using during work hours, and new data on rebounding retail sales.

7.30.20 Update

How radio helped a pharma brand launch during the pandemic, Ipsos' look at post-lockdown vacations, and CarGurus data on Americans' renewed interest in car shopping.

7.23.20 Update

Play Ball! A Katz analysis of who's tuning in to baseball games - and why brands should take note, a look at the upcoming state tax-free weekends, and an Ipsos study on what consumers need from Brick & Mortars to make them feel safe to shop again.

7.16.20 Update

How Radio + TV = Success across categories, insight into pandemic-inspired consumer behavior and brand loyalty shake ups, and a look ahead at the busy 2020 Winter Holiday Season.

7.9.20 Update

Nielsen insight on commuters as radio darlings and key players in economic recovery, Geopath data tracking mobility recovery in the top DMAs, and new survey findings from Deloitte on the back-to-school season.

6.25.20 Update

Radio's dominant share of audio listening, a milestone for AM/FM streaming, Americans' return to in-store shopping, and exploring advertisers' growing concern with brand safety.

6.18.20 Update

The power of audio logos (and which brands top Veritonic's Index), upward momentum for the country’s recovery in terms of foot traffic & retail sales, and Magna's forecast for the 2nd half of 2020 & beyond.

6.4.20 Update

The remarkable stability of CDM Markets, the growing popularity of radio station apps, and Americans getting back on the road. Also, a look at the radio industry's response to nationwide calls for social justice.

5.28.20 UPDATE

Americans are getting back to a Next Normal, and a cautionary case study for brands that stop using Radio.

5.21.20 UPDATE

New political ad spend projections, an analysis of in-car audio usage, and an optimistic look ahead at summer road trips.

5.15.20 UPDATE

New Nielsen data reflecting upward momentum for radio listening, why radio's heavy users are key to restarting the economy, and Nuvoodoo data on what consumers expect from reopening businesses.

5.8.20 UPDATE

IAB's latest media buyer/planner study, creative messaging analytics from NuVoodoo and Foot Traffic recovery data from Foursquare.

4.30.20 UPDATE

More reports of more listening, a return of the car in some surprising ways, and a look ahead - at ad forecasts and what consumers are eager to do post-pandemic.

4.23.20 UPDATE

Looking at listener behavior one month into the pandemic, how web analytics data can help open doors, and a reminder of Radio's dominance from Nielsen's new Total Audience Report.

4.17.20 UPDATE

Nielsen releases its first month of COVID period listening data, and Jacobs Research sheds new light on how and why listeners are engaging with Radio.

4.9.20 UPDATE

A third of listeners tell us they are listening MORE to Radio since the start of the COVID crisis, a deeper look at advertising trends and the power of simultaneous, live Radio to make us feel some joy!

4.2.20 Update

More dayparts, more platforms, more human connection. Radio is engaging audiences on all cylinders.

3.26.20 UPDATE

Changes in listening behavior, the evolving marketer landscape, and don't miss webinars. Here's how Radio is helping consumers navigate the "New Normal."