By Meredith Murphy
The Yankees. The Cubs. The Dodgers. MLB® Play-by-Play is a winning opportunity for advertisers to have their names mentioned alongside some of the biggest brands in local markets across the country – the hometown MLB® teams. With MLB® Play-by-Play, not only are brands earning a link to these locally embedded brands and their loyal audiences, they are reaching some of the most desirable prospects in the country as well.
These characteristics help make MLB® Play-by-Play listeners all-star consumers for brands. They are decision makers for insurance, +55% more likely than the average American. They are also more likely to be heavy spenders on big ticket items such as autos (+28%), home renovations (+63%) and air travel (+90%). And they have big appetites too – more likely to be high grocery spenders (+31%) and frequent restaurant patrons (+80%) than their fellow Americans.
Radio Play-by-Play is a home run for advertisers, delivering loyal, engaged audiences in local markets across the U.S. As fans all over America tune in to the MLB® All-Stars on the field tonight, smart marketers know that the true all-stars are off the field – listening in their homes, at work, in their cars, anywhere they can tune in to Radio Play-by-Play.