Football Fans ❤️ Their Local Team

NFL Local Love Intro

Wipe off the sunscreen and apply the face paint because the 100th season of NFL kicks off this week!  

"Who's your favorite team?" 

A question that has been asked of you hundreds of times, we're sure.  Well, there's a good chance that the team you root for plays their home games close to your hometown. 

Katz Television Group took a deep dive into the local appeal of NFL teams.   

Highlights of our analysis include:

  • Local NFL teams Rating advantage in their "home" markets versus non-home teams. 
  • Broadcast dominates cable when Local NFL games are simulcast.
  • Local allegiance expands beyond home markets, rippling into nearby markets.
  • Broadcast stations have a social media following that's comparable to the NFL.



Get Katz's NFL Local Love Insight