Marketing Analytics for the Audio Renaissance
Katz Radio Group Offers Advertisers Performance Metrics in 2020
As America's authority on results-driven radio, Katz Radio Group believes that advertisers are most effective when they have a complete understanding of their audio investments and how they work. Attribution, Brand Value and Creative Effectiveness are the ABC's of evaluating any audio campaign's success.
To answer this growing need,, Katz Radio Group is introducing its Audio ABC's initiative, a new program to provide business performance metrics for qualifying* new audio clients. At no additional cost to the advertiser, Katz will design and implement an analytical study that measures audio's ability to meet custom marketing objectives that YOU define. The initiative is designed to provide comprehensive clarity, focus and depth to audio campaign measurement for marketers who are new or expanding their presence in the audio landscape in 2020.
Depending upon the scope of investment, Katz Radio Group will be offering clients an opportunity to choose between a variety of marketing analytics and research techniques that can best enhance and improve their use of audio to meet campaign goals. Options can include:
- Attribution Studies
- Brand Awareness Studies
- Creative Studies
Ready to make smarter audio investments? Complete the form below to learn more!
*Qualifying advertisers must be new to audio in 2020 with a minimum spend of $500K or an existing client with an increase in spend year over year.
Katz Radio Group is the largest radio representation company in America and is the voice of radio advocacy, research and audio solutions. With 300 broadcast groups, 3200 radio stations, 3500 streaming affiliates and 215 million Americans reached across every market, Katz brings marketers local impact with national influence.