COVID-19 INSIGHTS

An In-Depth Weekly Look at How America is Engaging

Katz TV Group is updating the marketplace regularly with new insights about how America's perceptions and behaviors are changing toward TV, communities and brands.

Each week we will add new insights, resource links and upcoming industry webinars that will help keep us all informed and able to actively engage clients about growing their business.

State Regulations for Citizens

Updated listing from The New York Times
Marketer Response

Updated from Ad Age
Kantar Ad Tracker

Net TV Ads by Category
Grocer Actions

Updated from Grocery Dive

1.14.21

How cable news nets are responding to post-election declines in viewership. Results from new COVID-19 consumer study from MRI-Simmons.

12.17.20

Review of Nielsen Total Audience Report, Q2'20, Our Media Thanksgiving survey and Unruly Holiday Ads.

12.3.20

Part 2 of Special edition of ATI featuring Katz's analysis of Local news delivery vs cable nets/primetime plus trust in news sources.

11.12.20

Special edition of ATI featuring Katz's analysis of Nielsen's Local Watch Report.

10.22.20

This week's America Tunes In includes Edward R. Murrow award winners, a new survey on holiday shoppers & a look at the 'dueling Town Halls.'

10.8.20

Local update on 1st Presidential debate, young adult viewing trends and Halloween treats.

9.24.20

Emmy award update in local metered markets, Katz Our Media survey of Emmy nominated programs, cable declines continue.

9.17.20 UPDATE

NFL is back. How's it doing locally? MRI releases part II of major COVID-19 survey.

9.3.20 UPDATE

How did the Republican convention do locally? Updated trends in cord-cutting.

8.27.20 UPDATE

Update on how the Conventions are doing locally as well as new research on issue campaigns.

8.20.20 UPDATE

How working from home has changed media usage. A Nielsen report takes a look at media use of at-home workers. Preliminary August 2020 viewing data.

7.30.20 UPDATE

Research on the return of MLB, July sweep results and where car shopping stands today.

7.23.20 UPDATE

Major sports are returning to television. Recent success of PGA Memorial golf tournament shows that sports fans are hungry!

7.16.20 UPDATE

A look at July sweep trends at the mid-point. Baseball is back. Will the audience profile change? Chocolate sales are soaring. What is Hershey doing to keep up?

7.9.20 UPDATE

A head-to-head May’20 comparison of Late News on broadcast vs. cable shows broadcast’s continued advantage in all markets.

7.2.20 UPDATE

Is Streaming drying up? Current research dives into the stream. Also summer viewing trends and a Pew Research look into how news sources impact opinions and perceptions.

6.25.20 UPDATE

Shopkick releases new data on shopper behavior as Americans get back in stores, protests drive local news viewership, and May 2020 turned in an addition 73 hours of news coverage versus prior year.

6.18.20 Update

A deep dive into sports fans and where to find them on TV now. May retail showing a v-shaped recovery pattern.

6.11.20 UPDATE

Consumers are showing more financial confidence as America continues to re-open and advertisers come back to Spot TV. May Nielsen data shows Local TV on the rise as well.

6.4.20 UPDATE

Increased TV viewing across dayparts as social action grips the nation, cable's continued decline through 2Q02, new marketplace webinars in June.

5.28.20 UPDATE

Increased interest in buying local, results from the May 2020 sweep and how local news is becoming the center of our communities.

5.21.20 UPDATE

Marketing in times of crisis, what Americans are looking forward to as states begin to open for business and predictions for TV viewing in the future.

5.15.20 UPDATE

Pay TV services in freefall, online shopping and consumer expectations as America starts re-opening for business.

5.8.20 UPDATE

Live, local and receptive! This week's update looks deeply at what local television does best plus a new study on COVID-related creative from UK researcher, Unruly.

5.1.20 UPDATE

An in-depth look at changing Daytime viewership patterns, new research from Marshall Marketing and advertising lessons from P&G.

4.24.20 UPDATE

An expansive look at TV viewing changes across the Top 50 markets, and a proprietary study from Katz takes a closer look at how sports fans are faring without LIVE SPORTS on TV.

4.17.20 UPDATE

Elevated viewing begins to level off, Early Eve News is the new Primetime and local viewers lean in to local governor briefings.

4.10.20 Update

New trending data thru April, young viewers return to Local News, and viewers tell us what they think about live TV events in the age of COVID.

4.3.20 Update

TV usage hits record levels, Local News growing faster than Network News, +1 million more households in four weeks. Get the latest data here.

3.27.20 Update

Broadcast Affiliates gain 1+ million viewers, A25-54 Viewers adjust to working from home, Late News growth across local markets. Get the latest data here.

3.20.20 Update

Local TV Usage expands, Multiple dayparts growing A25-54 viewers, Community Concern on the Rise. Get the latest data here.