COVID-19 INSIGHTS

An In-Depth Weekly Look at How America is Engaging

Katz TV Group is updating the marketplace regularly with new insights about how America's perceptions and behaviors are changing toward TV, communities and brands.

Each week we will add new insights, resource links and upcoming industry webinars that will help keep us all informed and able to actively engage clients about growing their business.

State Regulations for Citizens

Updated listing from The New York Times
Marketer Response

Updated from Ad Age
Kantar Ad Tracker

Net TV Ads by Category
Grocer Actions

Updated from Grocery Dive

12.2.21

Preliminary Nov Sweep Results - Katz Media Thanksgiving Survey - Thanksgiving Parade by the Numbers 🦃

11.11.21

World Series by the numbers. Katz Our Media survey of World Series viewers. MRI-Simmons analysis of MLB viewers.

10.28.21

AMERICA TUNES IN - Broadcast tops Streaming in new poll - Primetime is off to a strong start - Countdown to the 2022 Winter Olympics

10.14.21

AMERICA TUNES IN -NFL has come back strong this season and with it online gambling - holiday shopping heats up

9.30.21

AMERICA TUNES IN - July Sweep results show increases for Broadcast TV - Emmy Awards a Win for CBS - Halloween on Track to Set Record Spending

9.16.21

AMERICA TUNES IN - Pew Research's Annual 'Trust' Survey - Katz Media Report on Local Broadcast News - Cable News Nets Slide, again

8.26.21

This week's special edition of America Tunes In looks at the Power of Local on the Summer Olympics. What impact did it have on viewership? What markets showed the biggest impact? How did 2021 compare to previous Olympics? Let's dive in.

8.5.21

After a year like no other, local broadcast news continues to provide a critical resource in disseminating important information to the public. In this environment we asked people across America about their news media usage, what types of news they follow, and their opinions on the quality of local TV newscasts.

7.15.21

Cord Cutting Increases in July - Macy's Fourth of July Celebration boosts local markets - Countdown to Summer Olympic

7.1.21

May sweep preliminary results show young adults watching broadcast TV. U.S. Open breaks par. Countdown to Summer Olympics.

6.17.21

Nielsen Total Audience Report update, 'Super' Olympics, Westminster Dog Show

6.3.21

AMERICA TUNES IN looks at the INDY 500, travel by Americans, and vaccine information efforts by local stations.

5.20.21

THE STATE OF SPORTS BETTING Online sports betting has taken the U.S. by storm as more states legalize it. Also the winners of the Edward R Murrow regional awards.

5.6.21

TV viewing was up for the 147th Run for the Roses. Also a look at April 2021 viewing and a new youth survey from Harvard.

4.22.21

March 2021 viewing trends for broadcast TV with comparisons to previous years. Plus, with the Tokyo Olympics less than 100 days away, what products & services will take the gold with Olympic viewers? And finally, the travel industry is heating up now that the vaccine roll-out is well underway. A survey by the AARP offers insights into Boomer's travel plans.

4.8.21

America Tunes In - media usage across platforms, overview of 2020 ad spend and increasing consumer outlook in 2021.

3.25.21

America Tunes In takes a look at viewer share trends from the Feb'21 sweep and how it has changed from last year. Also, how is March Madness shaping up and which markets are having the most success during this unique year? Finally, as American's begin to get vaccinated, what impact is it having on air travel.

3.11.21

Millennials are having a major impact on every aspect of American culture - including media. Where do Millennials stand in terms of media usage?

2.25.21

This week's edition of America Tunes In looks at how viewers turn to their local TV stations for critical information as Winter Storm Uri left a path of destruction across the U.S. Also, with March Madness beginning on March 19th, we look at what markets get a jump in viewing from their local teams.

2.11.21

This week's special edition of America Tunes In includes how 'Hometown Athletes' impact Olympic viewership plus new IOC standards.

1.28.21

This issue is devoted to the upcoming Summer Olympics XXXII. With the games less then six months away, we'll take a look at the current status of the games, how the IOC is addressing the participants safety, and the viewing metrics behind this major event

1.14.21

How cable news nets are responding to post-election declines in viewership. Results from new COVID-19 consumer study from MRI-Simmons.

12.17.20

Review of Nielsen Total Audience Report, Q2'20, Our Media Thanksgiving survey and Unruly Holiday Ads.

12.3.20

Part 2 of Special edition of ATI featuring Katz's analysis of Local news delivery vs cable nets/primetime plus trust in news sources.

11.12.20

Special edition of ATI featuring Katz's analysis of Nielsen's Local Watch Report.

10.22.20

This week's America Tunes In includes Edward R. Murrow award winners, a new survey on holiday shoppers & a look at the 'dueling Town Halls.'

10.8.20

Local update on 1st Presidential debate, young adult viewing trends and Halloween treats.

9.24.20

Emmy award update in local metered markets, Katz Our Media survey of Emmy nominated programs, cable declines continue.

9.17.20 UPDATE

NFL is back. How's it doing locally? MRI releases part II of major COVID-19 survey.

9.3.20 UPDATE

How did the Republican convention do locally? Updated trends in cord-cutting.

8.27.20 UPDATE

Update on how the Conventions are doing locally as well as new research on issue campaigns.

8.20.20 UPDATE

How working from home has changed media usage. A Nielsen report takes a look at media use of at-home workers. Preliminary August 2020 viewing data.

7.30.20 UPDATE

Research on the return of MLB, July sweep results and where car shopping stands today.

7.23.20 UPDATE

Major sports are returning to television. Recent success of PGA Memorial golf tournament shows that sports fans are hungry!

7.16.20 UPDATE

A look at July sweep trends at the mid-point. Baseball is back. Will the audience profile change? Chocolate sales are soaring. What is Hershey doing to keep up?

7.9.20 UPDATE

A head-to-head May’20 comparison of Late News on broadcast vs. cable shows broadcast’s continued advantage in all markets.

7.2.20 UPDATE

Is Streaming drying up? Current research dives into the stream. Also summer viewing trends and a Pew Research look into how news sources impact opinions and perceptions.

6.25.20 UPDATE

Shopkick releases new data on shopper behavior as Americans get back in stores, protests drive local news viewership, and May 2020 turned in an addition 73 hours of news coverage versus prior year.

6.18.20 Update

A deep dive into sports fans and where to find them on TV now. May retail showing a v-shaped recovery pattern.

6.11.20 UPDATE

Consumers are showing more financial confidence as America continues to re-open and advertisers come back to Spot TV. May Nielsen data shows Local TV on the rise as well.

6.4.20 UPDATE

Increased TV viewing across dayparts as social action grips the nation, cable's continued decline through 2Q02, new marketplace webinars in June.

5.28.20 UPDATE

Increased interest in buying local, results from the May 2020 sweep and how local news is becoming the center of our communities.

5.21.20 UPDATE

Marketing in times of crisis, what Americans are looking forward to as states begin to open for business and predictions for TV viewing in the future.

5.15.20 UPDATE

Pay TV services in freefall, online shopping and consumer expectations as America starts re-opening for business.

5.8.20 UPDATE

Live, local and receptive! This week's update looks deeply at what local television does best plus a new study on COVID-related creative from UK researcher, Unruly.

5.1.20 UPDATE

An in-depth look at changing Daytime viewership patterns, new research from Marshall Marketing and advertising lessons from P&G.

4.24.20 UPDATE

An expansive look at TV viewing changes across the Top 50 markets, and a proprietary study from Katz takes a closer look at how sports fans are faring without LIVE SPORTS on TV.

4.17.20 UPDATE

Elevated viewing begins to level off, Early Eve News is the new Primetime and local viewers lean in to local governor briefings.

4.10.20 Update

New trending data thru April, young viewers return to Local News, and viewers tell us what they think about live TV events in the age of COVID.

4.3.20 Update

TV usage hits record levels, Local News growing faster than Network News, +1 million more households in four weeks. Get the latest data here.

3.27.20 Update

Broadcast Affiliates gain 1+ million viewers, A25-54 Viewers adjust to working from home, Late News growth across local markets. Get the latest data here.

3.20.20 Update

Local TV Usage expands, Multiple dayparts growing A25-54 viewers, Community Concern on the Rise. Get the latest data here.

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